Handbags are made of paper, canvas, non-woven industrial cardboard, etc. Such products are usually used by manufacturers to hold products; There are also gifts when giving gifts; Many fashionable Westerners also use handbags as bag products, which can match other costumes, so they are more and more loved by young people. Handbags are also called handbags, handbags, etc.
Handbag printing can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, time-lapse handbags, antique handbags and so on.
1. Shopping handbag
Shopping bag advertising can use the limited area of the bag to spread the market information of enterprises or products and services to the world. When customers carry shopping bags printed with store advertisements and walk through the streets, in fact, some exquisite handbags are no less than making an excellent advertising signboard, and the cost is relatively low.
Shopping handbags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls have designed special handbags to facilitate consumers' shopping, transport their shopping goods home, and connect their feelings with consumers. This kind of handbag is mostly made of canvas. Compared with other handbags, its structure and material are more solid and can accommodate more items. The visual factors on shopping handbags are mainly composed of specific publicity forms (symbols, mascots, special graphics, special images, etc.) of shopping places, which highlight the image of supermarkets and shopping malls and convey the information of shopping places.
2. Promotional handbag
Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. Enterprises often hold a series of activities in order to promote their image and promote commodity sales. Use handbags to print enterprise introduction books, product manuals, and perhaps products (a little gift) to give to guests or consumers, so that consumers can better understand the situation of the enterprise and the performance of products. Promotional handbag is a kind of activity advertising board that can hold items. The visual design on its surface is aimed at highlighting the content of enterprises and commodities, so that consumers can quickly and happily accept the information they pass on in the event.
3. Brand handbag
In order to improve the quality of goods and create higher value, businesses brand their products. Brand handbags are used in this kind of shaping activities. Brand handbags are used more in specialty stores, which not only facilitate customers to carry goods, but also play a role in publicity. The materials of this kind of handbags are relatively high-grade, which match the quality of goods.
4. VI design promotion handbag
VI is the strategy of visual design of enterprise concept and spirit. VI often takes the handbag as a form of promoting visual transmission, that is, the integrated action of combining modern design concept and enterprise management theory, in order to shape the personality of the enterprise, highlight the enterprise spirit, make consumers have a deep impression and recognition, and achieve the design of enterprise business goals.
5、 Gift handbag
Gift handbag is a form of handbag designed to improve the value of gifts and make it convenient to carry gifts. The shape of gift handbag is exquisite, the graphics are gorgeous and beautiful, and it has a good-looking appearance, with gifts from the giver inside.
Gift handbag is a kind of packaging goods, which refers to the bag used to put, package and foil gifts. Gift handbags are usually made of plastic, paper and cloth. Nowadays, people can be seen using gift handbags everywhere in society. A beautiful gift handbag can better foil your gifts. With the changing lifestyle, consumers have higher and higher requirements for gift handbags.
6、 Decorative handbag
Decorative handbags have no specific functions and functions. They are used to carry belongings. They only have wonderful appearance and are fashionable decorations.
7、 Knowledge handbag
Knowledge handbags are printed on shopping bags with all kinds of patterns and words with certain knowledge, such as world famous paintings and Chinese calligraphy. This kind of shopping bag not only provides convenience for consumers when carrying items, but also cultivates people's sentiment and makes people have a wonderful psychological feeling.
8、 Commemorative handbag
The most common commemorative handbags are specially designed and made to commemorate a cultural and artistic activity. This strategy caters to people's psychology of commemoration and honor, so that people still have a new feeling after buying. This kind of handbag is usually printed with the name, logo, explanatory words of the activity, such as: "XX Art Festival commemoration", "tourism commemorative bag", "XX Photography Exhibition", "XX TV Festival", etc. on the one hand, this kind of handbag can be loaded with the received materials and samples, on the other hand, it expands the impact of this activity.
9、 Simple handbag
When customers buy miscellaneous things and need simple shopping bags, if the store can provide a way to solve people's worries, it will be welcomed by consumers. Convenience itself is an important trick of promotion.
10、 Fashionable handbag
People generally pursue a high-level lifestyle, and fashionable goods lead the current consumption trend. When there is something "hot" in the society, if the shop owner prints the product pattern and promotional information on the beautiful shopping bag, it is undoubtedly an important way of promotion. When consumers see that hot goods are available in a store, there is an "irresistible temptation".
11、 Antique handbag
Many traditional commodities with high social popularity are popular with consumers because of their exquisite materials, old-fashioned production and long history. If the shopping bag is printed with simple and elegant patterns and words, which gives people a sense of dignity and solemnity, it must also arouse the shopping interest of some consumers.
From handbag packaging to handbag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. The beautifully designed handbag will be unforgettable. Even if the handbag is printed with a striking trademark or advertisement, customers will be happy to reuse it. This kind of handbag has become one of the most efficient and inexpensive advertising media at present.
Handbag design is generally required to be simple and generous. In the process of handbag printing, the front side is generally dominated by the company's logo and company name, or coupled with the company's business philosophy. The design should not be too complex, which can deepen consumers' impression of the company or products and obtain good publicity effect. Handbag printing plays a great role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. As the premise of handbag design and printing strategy, the establishment of corporate image plays an important role that can not be ignored. As the basis of design composition, the grasp of formal psychology is very important. From the perspective of visual psychology, people hate monotonous and uniform forms and pursue diverse changes. Handbag printing should reflect the distinctive characteristics of the company.